New Belgium Starts to Reconcile Bell’s Wholesaler Footprint

Dear Client: After Kirin-Lion-owned New Belgium Brewing Co. announced their craft platform would purchase Bell’s Brewery last fall, we knew it was only a matter of time before distributor footprints would be remade. And so it comes as little shock that New Belgium chief Steve Fechheimer has made calls this week, informing some legacy Bell’s wholesalers that New Belgium will be integrating the brewer into their existing network in some areas. (And yes, Reyes is involved.)  “As you can imagine,