Is the “New Normal” for the On-Premise Already Here?

Dear Client:  Perhaps the biggest takeaway from the latest CGA on-premise report (covering the week to October 30) is not that the channel’s sales velocity is flying above the same week last year, up 46%, or that it’s above 2019 too, up 21%.  Nope, those trends are great, but what’s more noteworthy is how the channel has struggled to keep up with sales velocity from weeks prior, as it experienced “slight single figure declines over the last two weeks.” Why’s