Shiner Looks to Evolve with Texas in New Campaign

Dear Client:    Today, Shiner Beer unveiled “its first new brand platform in over five years,” per Adweek.  The platform, called “Say it With Shiner,” aims to bring the 112-year-old beer maker in line with its evolving home state of Texas, which is becoming “more diverse, younger,” and offering “more opportunities,” Shiner brand manager Nick Weiland tells CBD. Indeed, this campaign is decidedly Texas, but it doesn’t play on tired Texas imagery, or center on the small town feel of Shiner,