CANarchy Growing its Beyond Beer Bets

Dear Client:   The CANarchy Craft Brewery Collective managed to pull out overall growth in 2020 across its vast portfolio of brands — with the help of its seltzer brands, of course.   The company shipped 490,000 barrels last year, up 2%. Depletions, meanwhile, were up 5%.  CANarchy’s total beer portfolio was up 18% in dollars in IRI (total U.S. multi-outlet and convenience), twice the general craft growth rate. But the company saw a 33% bump in growth “when factoring in incremental”