For Athletic Brewing Co., “Dry January” Tailwinds Could Last All Decade

Dear Client: By the time this Bloomberg article hit on Athletic Brewing Co. today, outing some big-name backers behind the fast-growing non-alc beer brand (including J.J. Watt, David Chang, Lance Armstrong and more), we had already been knocking on CEO Bill Shufelt’s digital door for the latest. It is Dry January, after all, so his company is very top of mind.  Indeed, while some regard Dry January as a passing trend, and doubt sizable prospects for non-alcoholic beer in the