Behold the “Dream Pack,” A Fully Customizable 12-Pack of Truly Seltzer

Dear Client:  If you’re a fan of hard seltzer, then you’ve inevitably bought a variety pack (which is like 70% of the category), and have likely built a cache of flavors you don’t care for in your pantry that came in a variety pack.  But at a certain point, consumers buying variety packs have to wonder: ‘Why am I paying full price for a 12-pack, when I’m only drinking a fraction of the seltzers in it?’ Right? Let’s answer that