The Packaging Trends that Help Sell More Beer

Dear Client: This week, Isaac Arthur and Cody Fague of CODO Design took to the Brewers Association's virtual CBC series to give insights on “Using Science to See What Packaging Works and How Your Brewery Can Sell More Beer.” The talk featured Shannon Anderson, Senior Project Manager at Package InSight, a South Carolina-based consumer research company. Together with Package InSight, CODO facilitated a study to answer the question, “Which beer branding trends work, and which don’t?” Package InSight had 96