Mikulay: “The Message is Resonating Positively”

WSJ INTERVIEWS MILLER'S BOB MIKULAY. The Wall Street Journal's Chris Lawton and Suzanne Vranica sat down with Miller vp marketing Bob Mikulay to talk about the brewer's new direction. Two highlights: When challenged with whether the brewer is undercutting A-B on price, Bob said that Miller's brands "deserve to be, should be, and are priced at competitive levels in the marketplace and will continue in the future." Asked to name a beer ad he admired, Bob gamely named a competitor.