Latest Nielsen: What’s New Belgium Doing Right?

Dear Client: This isn't the start craft wanted. The latest set of Nielsen all outlet scan data, stretching the four weeks to February 16, indicates craft volumes, as defined by Nielsen, are already in the red for the year. The segment declined 1.6% over the four-week frame, knocking its YTD trend down to -0.3%. Of the six "craft" franchises highlighted in this particular set, five of them are declining in volume. The Shock Top franchise is reeling, down 31.8% over