New Belgium Working Hard on Fat Tire, While Watchin’ the Farm Bill

Dear Client:New Belgium has been "digging in" to Fat Tire.There's a "couple different pillars to how we're thinking of growing the brand," CEO Steve Fechheimer told CBD.The first is a "real recognition" that the company -- and the segment -- "needs to be recruiting consumers into craft like we used to."Absent that, flagships like Fat Tire are in a tough spot: They can be intimidating to newcomers, and people already in the segment may be in "tried that" mode.But there's