SKUs, Innovation, Seasonals, Taprooms: The Old Guard of Craft Lays On the Wisdom

Dear Client:At an interesting craft panel at the Beer Insights Spring conference last month, seasoned craft brewers gathered to talk about the hotpoint issues and challenges they face as "the old guard."TOO MUCH INNOVATION? While it was pointed out that new beer brands generated over half the growth in IRI scans last year, there's a point where the number of SKUs becomes overwhelming. Is innovation dead? No, but there's a point of diminishing returns, says Eric Ottaway CEO of Brooklyn