CBA-CON: Leveraging Local

Dear Client:CBA presented a streamlined one-hour presentation at their annual CBA-CON on the back of NBWA today. They again drove home their proposition of national scale and seamless A-B affiliated distribution, which is increasingly important in this swelling market. But they're sweetening the proposition with locally leveraged brands, like recent additions Appalachian Mountain Brewery (from North Carolina) and their recent partnership with Nantucket's Cisco.CEO Andy Thomas opened: With headlines like MegaBrew, it's certainly "not business as usual.""But these are also