Power Hour: Craft Trouncing Tough Comps; Plus, Dissecting the IPA Train

Dear Client: Craft grew 18.3% in supers last year - the best dollar sales increase seen for craft segment since 2003! That's a big deal worth noting, said IRI beverage alcohol insights chief, Dan Wandel, who did yet another exhaustive numbers review during today's Brewers Association Power Hour. He ticked down the winning trends for craft in supers, which doesn't seem to stop. It will be tough comps this year, for sure, but craft has come out of the gate