CBD: Angry Orchard Hits 45 Case Share of Cider

Dear Client:Yup. According to latest Nielsen data, the 4 weeks to March 23, in total US XACO/Conv, total Angry Orchard is now 45 case share of cider, and 43 dollar share. That's close to a 39 case share change vs. YA. Crunching the numbers in Nielsen, Angry Orchard is also about 14% of Boston portfolio cases, at least in this snapshot period. The Sam Adams franchise is about 57%. So while cider is still much smaller than even craft, as