Lower Your Price - of course this is the quickest way to increase sales, but I don't recommend it.Prevent Out-of-Stocks. Schedule more Point-Of-Sale crew drives - You may think that your suppliers are the only ones that create demand, but POS at the point of purchase is equally important (see DPL Jan. 2002). Max out your POS co-op allotment and, yes, even purchase POS than allotted if you can.Many distributors disagree with me here, thinking that co-op POS expense is
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