Ghost Co-Founder on Why They Chose KDP

Dear Client:  A recent sit down between Beverage Digest and the CEO and co-founder of Ghost Energy, Dan Lourenco, shed a little more light on how its massive deal with Keurig Dr Pepper came to fruition. (If you missed your editors grokking the deal last week – particularly how it's positioned compared to other energy drink deals of brands built by beer wholesalers – check out the timeline here and our latest episode of BeerNet Radio.)  KDP’S “CHALLENGER MINDSET”; KEEPING