The Players Driving the “No Safe Level” Narrative

Dear Client:  The increasing and seemingly coordinated media attacks against the moderate consumption of alcohol continue apace.  Media content eagerly adopting the narrative of "no safe level" along with alarmist titles "linking" alcohol -- any amount -- to cancer has recently appeared in the New York Times, Today Show, Prevention Magazine, Fox News, The Telegraph, CBS News, EveryDay Health, National Geographic (huh?), and Wired (wut?), just to name a few. (I'll update this article once Popular Mechanics and Horse &