Beer Back in the Black for Latest Four Weeks

Dear Client:  After a tough summer, beer is showing a little pickup heading into fall. Don’t look now, but the category is actually posting dollar growth for the four weeks ending October 6 in Circana scans, up nearly a point (+0.8%). The last time beer posted dollar growth over a four-week stretch in Circana scans was a quarter ago, with dollars up 0.3% for the four weeks ending July 7. The flip to positive in the latest four-week frame comes