Dear Client: Heineken USA chief Maggie Timoney, a former sharp-shooting forward for the Iona Gaels and previous captain of the Ireland National Basketball team, said at the NBWA Conference yesterday that there’s a new “Olympic Sport” out there. No, she’s not talking about breakdancing. She’s talking about competing for share of wallet/purses. “People have food to put on the table, gas to put in the car, go out maybe for a bite to eat … alcohol is way down their
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