Dear Client: All data is NIQ, 13 weeks ending 9/10/24 For this quarter’s "Around the World with 3 Tier Beverages" deep dive analysis (with Mary Mills), we take a closer look at the convenience channel. It has long been beer’s most important channel in the off-premise, but has seen softer trends this year. While total beer/FMB/cider is down -1.8% in dollars in total U.S. (xAOC+Liq+Conv) the latest 13 weeks, the total U.S. convenience trend for the category is down -2.7%.
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