A-B EAM ’24: Mo’ Money for Mega Brands

Dear Client:  Big week, big Friday issue; better grab a second cup Yesterday, Anheuser-Busch streamed its 2024 EAM meeting, which kicks off 2025 planning and precedes state-level meetings between A-B and its network.  The "Mega Brand" strategy* they hatched two years ago remains in place “because it’s working,” said A-B Chief Brendan Whitworth.  And they're putting their money where their mouth is, leveling up media for their Mega Brands, which will get 98% of A-B's media dollars in '25 (up