MCDC: Molson Coors Leveling Up Above Premium Ambitions

Dear Client:  On the ground here in San Antonio at the Molson Coors Distributor Conference, CCO Michelle St Jacques took the stage to open the show yesterday.  “I love that today is our blank page,” she said. “The time we write the next chapter of our story.” “THE NEXT CHAPTER.” The theme was the next chapter, but first she looked back. Last year, Molson Coors drove an incremental billion dollars in net rev for distributors. Since ’22, they've grown share