Pulling Out Some Positives From Latest Scans

Dear Client:  The latest crop of Circana scans have yielded, and we’ve plucked a number of things to bring to your attention.  Starting at the top, with category health: total beer is still down but seeing some slight improvement in latest scans.  LATEST FOUR WEEK TRENDS A LITTLE BETTER FOR BEER. Recall, the category had been on a skid heading into summer, with dollars down 1.4% and volume down 3% for the four weeks ending May 19 in Circana multi-outlet