Molson Coors to Make Peroni in the U.S.

Dear Client:  Molson Coors will start to make full-strength Peroni in the U.S. starting this August, ensuring the brand’s reliable supply stateside. Currently the company imports all Peroni (both full-strength and 0.0) from Italy. As we understand, MC will first make a big push with the brand on-premise after the new production arrangement, with package product coming in a later phase.   Molson Coors tells BBD that kegs from domestically produced Peroni should be available in the on-premise starting this September,