Bev Alc Losing Ground in Broader Beverage Landscape

Dear Client: The battle of beverages at retail is looking a little lopsided. One of the most eye-catching charts in the new “State of the CPG Beverage Alcohol Industry” report from Circana is a view of the total beverage landscape and the categories inside gaining broader “share of sip” in recent years.  And when it comes to share of sip, bev alc looks to be hitting fewer lips. BEV ALC SHARE OF BEVERAGES DOWN 6.4 POINTS SINCE 2020. Total bev