A Few Surprises From Latest Circana Scans

Dear Client: The latest batch of Circana scans are in and we’ve got a handful of things to highlight for you. Starting from the top, beer isn’t setting the world on fire in Circana scans, but it’s off to a much better start there than NIQ is tracking so far this year [see BBD 03-07-2024]. The category is down only 0.8% in dollars YTD through February 25 in Circana’s multi-outlet and convenience channel, and volume is down 2.4%. In the