A-B CCO Talks “Major Improvement” In Bud Light Sentiments, Bud Light Genie and More

Dear Client: Now that Anheuser-Busch has SAMCOM, Super Bowl, earnings, and the Teamsters deal ratification all wrapped up, we checked in with CCO Kyle Norrington to see if there were any deeper truths to mine.  Kyle often repeated the themes from SAMCOM, which he says are reverberating with wholesalers: That their only one-year-old “mega brand” approach is resonating, further amplified by their “mega platform” approach (AKA, activating those big bet brands with juggernaut franchises, from Team USA to major sports