PepsiCo Announces Strategic Shift in RTD Alc Biz Model, Getting Out of the Middle Tier

Dear Client: In other Boston-related breaking news: PepsiCo has shared with BBD a strategic shift in its ready-to-drink alcohol business model, pivoting to a brand licensing and flavoring sales model to fast track national distribution of new and existing brands, including Hard Mtn Dew and Lipton Hard Iced Tea. In other words, PepsiCo will now basically work with suppliers in the bev alc world by licensing its brands to them, divesting of the middle tier. Under this new model, now