A Rundown of Year End Results from NIQ

Dear Client:  NIQ scans for the period ending December 30 are in, giving us our first initial read on beer’s full year performance in the off-premise during 2023. DOLLARS UP 1.4% FOR THE YEAR, VOLUME DOWN 3%. Looking across total NIQ channels, the category saw another year of modest dollar growth (up 1.4% YTD thru December 30), and dwindling volume (down 3%).  BETTER TRENDS IN C-STORE, NO GROWTH IN FOOD. Category trends shook out a little better in convenience with