In the Off-Premise, At Least, Beer is Still King

Dear Client: While questions of beer’s health loom large, the category is holding its ground from an off-premise dollar perspective this year. A recent deck from Circana shows beer’s share of total beverage alcohol dollars has held flat in ‘23, maintaining its near 66-share of TBA dollars in multi outlet and convenience YTD data thru November 5. SPIRITS GAIN, AS WINE SHRINKS. As beer holds steady, other pieces of the pie are shifting, with wine ceding 0.7 points of TBA