Beer Pops in Lead Up Scans to Thanksgiving

Dear Client: “It appears Thanksgiving shopping started a bit early,” Circana’s Scott Scanlon wrote in issuing the latest batch of bev alc scans. And beer looks to have been a hit in this early shopping. The category shined in the latest set of Circana scans from Scott (for the week ending November 19), as beer posted mid-single-digit growth in dollars and volume, making it the top growth category in bev alc over the week. BEER BEST SPIRITS GROWTH DURING THE