Heineken USA in ’24: More Focus, More Investment

Dear Client: Your editor snuck into the Heineken Regional Distributor Meeting in New York City earlier this month, in a green bodysuit, to bring you all the highlights from ’23 and plans for 2024.  Going into 2024, Heineken USA is focused on driving brand Heineken, with more media; Heineken Silver, which will get another $100 mill investment; and Heineken 0.0, which has massive upside for growth. MAGGIE ON BEER NOW AND THEN. HUSA CEO Maggie Timoney opened the show, thanking