A-B “Moving in the Right Direction,” Says Michel

Dear Client: Though yesterday’s earnings results certainly didn’t show it, there is “some certainty” that Anheuser-Busch is “moving in the right direction” in the U.S., per ABI chief Michel Doukeris. How’s that?  Well, Michel pointed to a couple pieces of data before the above declaration: A-B SEEING IMPROVEMENT IN SHARE LOSSES. One is the claim that A-B’s share losses aren’t really stable anymore, they’re ‘improving.’ If you look at the “last week” of Circana data, A-B’s share losses stood at