A-B Finally Fights Back

Marketing moves harken to those of August Busch III Dear Client: There was an old industry anecdote passed around that when Miller Lite was starting to overtake Budweiser as the number one selling beer in the U.S., Anheuser-Busch legendary CEO August Busch III grabbed his cadre of MBAs and Tony Ponturo and sat around a conference table with books listing top sports sponsorships and Three Sticks went down the list circling all the ones he wanted -- meaning most of