More Details on Phase II of A-B’s Wholesaler Support Plan

Dear Client: As we reported yesterday afternoon, Anheuser-Busch announced to their wholesalers Phase II of their Wholesaler Support Plan, extending financial support, freight/fuel surcharge reimbursements, extended credit, and now, a market share recovery incentive based on the amount of market share each company claws back in each quarter of 2024.  The current financial support plan was scheduled to sunset at the end of the year. That plan, announced in June, now continues in some fashion through March and beyond. But