Dissecting the New Beer Institute Ad Code

Dear Client: Several months after the Beer Institute’s Code Compliance Review Board (CCRB) ultimately found Anheuser-Busch did not violate its Advertising Marketing Code and Buying Guidelines as part of the Dylan Mulvaney/Bud Light social media post, the organization has revamped its ad code to address influencers who advertise beer.  Indeed, in a letter announcing the revamped Ad Code, BI President and CEO Brian Crawford notes they “updated language regarding social media influencers and social media content.” Notably, the BI’s revamped