No Lift Off for Draft on NFL Kickoff, Per BeerBoard

Dear Client: For the past two years, when NFL football got going, taps have been flowing. But that wasn’t the case this year, per BeerBoard’s latest Pour Report. Draft beer consumption fell 8.3% over NFL opening weekend this year (Thursday to Sunday) when compared to opening weekend in the prior year, according to the report. As noted in the opening, this marks the first down NFL opening weekend tracked by BeerBoard since 2020, as draft beer consumption grew 21% over