Introducing Coca-Cola Subsidiary, Red Tree Beverages

Dear Client:  This week, BBD got some quality time with Dan White, Coca-Cola’s Head of New Revenue Streams, as he explained the raison d'etre behind their new Red Tree Beverages subsidiary.  As Dan describes it, Coca-Cola established the “small group” late last year, “as a firewalled subsidiary of Coke.” Red Tree Beverages did obtain a federal basic permit for alcohol, “which allows us to do some more things under the existing relationships that we have today," with which they have