BeatBox Bets it Can Be “One of the Biggest Brands in Flavored Alcohol”

Dear Client:  BeatBox is hitting critical mass as a top flavored bev alc player. The brand had some pretty big claims for the more than 200 (increasingly, A-B) wholesalers who dialed into the company’s Wholesaler Town Hall on Friday.  The highlights: BeatBox is trending toward almost 3 million case depletions on a trailing 12-month basis, with triple-digit growth and best in class velocities even as they expand distribution in the biggest retailers (especially 7-Eleven).  When it comes to the massive