Peeping Pricing in Memorial Day Ads

Dear Client: As is custom ahead of Memorial Day, BBD performed its circular check-in for the holiday weekend to give you a feel on pricing heading into summer. In this particular spot check of weekly ads, we naturally kept a keen eye on A-B pricing, given the Bud Light controversy, its ill effects on A-B's other brands and the deep discounting seen in weekly ads leading up to Memorial Day. And while we did see some instances of Bud Light