A Twisted Amount of Run Room For the Top Hard Tea Brand

Dear Client: As one of the last big brands with seemingly inexhaustible upside, the beer industry has asked pointedly in the last couple of years: How high is up for Twisted Tea? Especially as Truly has yet to stabilize for Boston Beer.  But, judging from the data, Twisted Tea still has a lot of levers to pull for growth. That’s even as it approaches the 90 mark for category weighted distribution, a threshold only reached by the very biggest beer