Yuengling Looks Ahead

Dear Client:  Last fall, we reported that Yuengling would expand to Kansas, Missouri and Oklahoma in 2023, as part of their march westward via the Molson Coors JV [see BBD 10-12-2022].  Now the company is in the midst of actually opening those markets. BBD spoke to Pat Pikunas, General Manager of The Yuengling Company, exactly two weeks ago — when he'd just landed in St. Louis to help kick things off.  They're doing it old school: Seeding the markets on-premise,