Monster Unleashing the Beast

Dear Client: Monster/CANArchy's highly anticipated rollout of the Beast Unleashed will hit in phases (with Cali and more to start). Dear Client: As BBD readers know, Monster’s bev alc foray, The Beast Unleashed, is among wholesalers most anticipated launches for 2023 [see BBD 12-09-2022]. And now we have some more details, via nefarious backchannels.  Via a “Beast Unleashed” one-pager making the rounds, the early 2023 launch plan will include several phases, with the first hitting California, Colorado, Florida, Ohio, Iowa