Boston’s Directive: Fuel Twisted, Support Dogfish Cocktails, Stabilize Truly

Dear Client: On Boston Beer's Q3 earning's call yesterday, chief Dave Burwick said their “long-term goal is to become the no. 1 player in the fast-growing beyond beer segment,” where they're already a strong number two (with the No. 1 FMB in Twisted Tea, No. 2 hard seltzer in Truly, and No. 1 hard cider brand in Angry Orchard).   “In the near term, our priorities are continuing to focus on fueling Twisted Tea, supporting the launch of Dogfish Head canned