Boston Passed on Lipton

Dear Client: After Friday's breaking news that FIFCO USA and Pepsi’s Lipton had reached a licensing agreement to launch Lipton-branded hard iced tea products next year — to be sold, merched and distributed by Pepsi’s Blue Cloud — BBD intercepted a memo that Boston chief Dave Burwick sent to employees, post-announcement.  According to Boston, Pepsi/Blue Cloud first approached Boston to make a hard tea product. But Boston turned them down, unwilling to make something that would directly compete with their