Coors Banquet Lassoes Official Partnership with Yellowstone

Dear Client: There are few legacy beer brands out there carrying momentum like Coors Banquet. That’s evident not just in the numbers – up 8.6% in dollars YTD, per IRI multi-outlet and convenience scans through September 4 – but in its presence in American pop culture as well. The brand that was the go-to choice for bootleggers (Smokey), a goofball cousin (Eddie), and even an extra-terrestrial some 40 years ago; remains culturally relevant today, as it has popped up in