Molson Coors’ Big Transformation

Dear Client: One of the most important components of Molson Coors chief Gavin Hattersley's Revitalization Plan is to develop new emerging brands within expanding beverage categories. In the last two years MC has moved into whiskey, rtd coffee, and energy drinks and in a nod to that "transformation" changed their name to Molson Coors Beverage Company.  While "beer is always going to be the core of our business," said emerging growth president Pete Marino, "there is more we can be