Many Say Labor Day Weekend Was Just “OK” For Beer Sales

Dear Client: Last week, BBD conducted a quick-and-dirty survey of wholesaler readers on how Labor Day weekend beer sales fared, after anecdotal reports from both wholesalers and retailers that holiday trends had been slow. In the end, close to 30 wholesalers weighed in on our Labor Day weekend beer sales survey.  Overall, it seems most were at least slightly underwhelmed by holiday weekend results: About 54% of respondents — the single largest contingent — indicated that sales were “ok or