Your Super Early July 4 Read: Much Better Than Memorial Day

Dear Client: If our early conversations with wholesalers from around the country are any indicator, the Fourth seemed to be better than Memorial Day's ho-hum showing for beer sales.  We asked more than 50 distributors how their July 4 sales were trending. The early replies are pretty promising (though some are still seeing inflationary pressures affecting sales).  The very top level summary goes like this: Seltzers are down double digits, but premium lights actually fared pretty well (especially for MC).