Much Ado About Boston

Dear Client: It sounds like Boston is sharpening its historically very successful innovation process, as it seems to be entering one of its downturn cycles (see next story; we now have our first current sell rating).  The long-term BBD reader knows that Boston has always emerged victorious from such periods, via some (often) new brand that propels it to new highs (Angry Orchard, Rebel IPA, Truly). Importantly, it can now reach outside of the malt beverage basket to innovate, with